Client: Breedendam Yachts BV | Date: 2012 (on going)
Discipline: Strategic Marketing - Brand Identity -Website development - Mobile development -Social media tactics - SEO and print
Case: to help Breedendam Yachts with brand strategy & identity, interactive services and to help develop their re-activation of the brand.
Breedendam Yachts was established in 1976 by Puk and Dolly van Burkom. In the first years the yard mainly focused on building sailing yawls with a beautiful varnished mahogany or oak finish. The Breedendam yawl became an instant classic, and the foundation for our success.
From 1982 Breedendam focused on a new trend with the development of 'the launch'. The idea of having luxuriously finished and motorised rescue launches for day trips proved to be a niche in the market. Today, the Dutch launch is manufactured on a large scale and the use of such boats has become a lifestyle in itself. Various yards adopted Breedendam's idea and are building launches in all shapes and sizes - and a wide range of quality levels. None have managed to match the unique look & feel of a Breedendam launch.
Breedendam Yachts aims to continue its line of development and recently commissioned the renowned designers to design a new MTB series.
Dutch brand, Dutch design, Dutch built...
With the development of the new models and the cooperation with various international partners, Breedendam Yachts is breaking new ground. The internal organisation has been professionalised and we are currently developing a major dealer and service network to provide our clients with premium levels of quality and service.
Linking Breedendam Yachts
Web: Breedendam Yachts Twitter: @breedendam