Qoolpark

05May2010

Written by Hollandstar

 

Client: Sorus Europe - Denimpex  | Category : FMCG | Date: 2007 - 2011 
Discipline:  Brand Identity - Marketing- Website development - Catalogue- Product Advertising

Qoolpark ( Quality of original life)

QoolPark is an innovation in the fresh food communication. This initiative aims to create a joint collaboration in the international fresh food chain to provide productinformation, combined with the use of state-of-the-art new 'social'media tools. Target audience: children and their parents.

QoolPark doesn't pose an ethical claim. Initiators want to accentuate the neutral position of Qoolpark to discover the quality of original life. The Qoolpark label connects and wants to promote people, products and values in the fresh food. Qoolpark is an open network for all fresh food producing countries worldwide and gives a platform to consumers directly.

Qoolpark is organised via the Qoolpark Foundation in the Netherlands.

Project examples 2006-2010

2008-2010 Concept  and Brand Indentity Qoolpark and Qoolpark Foundation

2009 -2010 Web : Qoolpark promotion site and CRM implementation Qoolpark Foundation website

2009 Promotion : Bananabrands Don Carlos , Dorita 

2008-2009 web : Qoolpark site

2009-2010 Qoolpark day :  explore our talents  

Promotion campaign : Little chef -  tomatoes  Rewe Group and Frankort ( DE)