Mulder Shipyard

Written by Hollandstar
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 hollandstarproject_mulder

Client: Mulder Yachting BV  | Date: 2005 - 2012 (ongoing)


Discipline: Strategic Marketing - Brand Identity -Website development - Mobile development -Social media tactics - SEO- Video-Catalogue- Product Advertising

Case: to help Mulder Shipyard with brand strategy & identity  and to help change their 'local' sales (NL) to worldwide sales.  

 

Mulder Shipyard
Established in 1938 by Dirk Mulder Sr, Shipyard Mulder has evolved into one of the leading lights in the Dutch yacht building industry. The premium quality yachts are made in accordance with a dedicated philosophy of combining subtle lines with ultra-modern technologies. The Mulders are true gentlemen's yachts with an excellent sailing performance and the finest onboard facilities. 

Premium Dutch quality

For much of our 70+-year existence, Shipyard Mulder has been leading the way in offering premium Dutch quality in terms of design, construction and finish. By combining limited series quality and firstrate craftsmanship with the use of durable materials, a Mulder yacht guarantees you many years of sailing pleasure.

In 2010 Mulder Shipyard are selling yachts worldwide to clients all over Europe, Russia, Middle East and even in New Zealand. Mulder Shipyard recently purchased an extra 6000 m² terrain for the construction of a second facility. The new yard will be developed less than ten kilometres away from the current location and ready for production end 2011.

 

 

Project examples 2005-2011

Project Mulder Shipyard web 2009
2010 Web : microsite for launch Mulder 92 Flybridge
Project Mulder Shipyard web 2010
2010 Mobile : mobile website
Project Mulder Shipyard advert 2010
2010 Print : we produce all adverts for the international boating magazine. See here our new campaign for 2011
Project Mulder Shipyard advert 2010
2010 Print : we produce all adverts for the international boating magazine. See here our new campaign for 2011
Project Mulder Shipyard web 2009
2009-2010 Web : restyling, integration CRM (open source) Re-branding, change of look and feel of the Mulder brand online. Multilingual. 
Project Mulder Shipyard web 2009
2009-2010 Web : restyling, integration CRM (open source) Re-branding, change of look and feel of the Mulder brand online. Multilingual. 
Project Mulder Shipyard web 2009
2009-2010 Web : restyling, integration CRM (open source) Re-branding, change of look and feel of the Mulder brand online. Multilingual. 
Project Mulder Shipyard social media 2009
2009-2010 Social media integration, tactics: Twitter, Facebook, Youtube
Project Mulder Shipyard brochure 2006-2009
Print : brochures/ catalogues Re-branding, change of look and feel of the Mulder brand offline 
Project Mulder Shipyard brochure 2006-2009
Print : brochures/ catalogues Re-branding, change of look and feel of the Mulder brand offline 
Project Mulder Shipyard web 2005
2005-2008 CRM implementation for interaction  with clients. Newsletter example
Project Mulder Shipyard web 2005
2005-2008 Website - flash Multilingual (NL, FR, RU, IT, DE)
Project Mulder Shipyard web2006
2005-2008 Website - flash Multilingual (NL, FR, RU, IT, DE)

Linking Mulder Shipyard

Web: Mulder Shipyard  Twitter: @muldershipyard  Facebook: Mulder Shipyard

Premium Dutch quality
For much of our 70-year existence, Shipyard Mulder has been leading the way in our
specialised field: Premium Dutch quality in terms of design, construction and finish. By
combining limited series quality and first-rate craftsmanship with the use of durable
materials, a Mulder yacht guarantees you many years of sailing pleasure. Our range mainly
consists of steel and aluminium motor yachts ranging between 35' and 90'.